Our definition of Crowdfunding
The dictionary says:
“Crowdfunding is the process of funding a project online by collecting small amounts of money from a large volume of people“
But it makes one believe that there is a ‘crowd’ of donors ready to pump funds the minute you make your fundraiser live. Hence, we came up with a better definition- how you get to the ‘crowd’ in crowdfunding:
It is a campaign marketed for reaching out to those who love your cause and support your work themselves- spreading it among their family and friends, and their friends, who then make a part of the crowd that creates a wave of change
